Life is Truly Good

Last year in 2021, we embarked on a rebranding journey with Trulife to transform a traditional TCM brand into a lifestyle brand. Conducting brand audits, and market research and helping the brand reposition itself into a stronger market segment. Building a strong brand requires a strong foundation. Delitier this time around lays a good foundation for Trulife. This branding exercise also refreshes their brand image, creates a brand story, and gives them a strong strategy to cope and expand in the digital realm.

Since this rebranding. The brand has started to evolve and become a stronger brand in its market segment.
Trulife as a brand started to attract better brand partnerships and was also selected for Made with passion Singapore. Their digital growth rate has increased by 300%, and they have had better brand awareness and recognition over the last few months.

We are truly excited about their brand journey and we stand hand in hand to help them in their brand management. We can’t wait to see how this brand stays relevant and flourish in the next coming 10 years!

SCOPE OF WORK

BRAND CONSULTANCY
BRAND AUDIT
MARKET RESEARCH
BRAND STRATEGY
BRAND DESIGN
PACKAGING DESIGNS
DIGITAL STRATEGY
UX/UI STRATEGY
CONTENT CREATION