Maison 21 G

A Miniature World

Delitier was assigned by Maison 21G to launch a digital campaign for its perfumery subscription model where customers will receive two random fragrances bottles every month. As personalisation is a key part of the customer experience, they can choose the scents they want and receive information cards about the scents and its ingredients and benefits.

Called “A Miniature World”, we created visuals surrounding this concept where little humans live and use products in their own world. These visuals were subsequently used on Maison 21G’s social media platforms and EDMs which were blasted out to entice people to subscribe to this model.

Creative Direction | Design | Development