How To Make Your Content Go Viral?
In today's fast-paced digital world, establishing a strong brand presence requires more than just posting content on social media. It's about capturing the attention of your audience in unique and engaging ways. Let's explore some innovative techniques to showcase the new side of your brand and stay ahead in the ever-evolving marketing landscape.
1. Show the Quirky Side of Your Brand
Adding humor to your social media posts is essential. According to a survey, 66% of social media marketers find funny content most effective for their brand, followed by relatable (63%) and trendy (59%) content. Many users scroll through social media platforms specifically for humorous content. It's vital to engage these users with witty jokes and memes, as this drives interaction and boosts your brand's visibility. Sharing funny content can garner likes, comments, shares, and new followers. Incorporating humor into your brand's message captures attention and piques the audience's curiosity.
Especially on special occasions, humorous topical posts resonate well with users, encouraging sharing and reposting. Utilizing famous meme templates also grabs attention. Posting about events like Chinese New Year and Valentine's Day serves as a prime example of tapping into audience interests.
Image Source: Spotify Everywhere campaign (Copyright © Spotify)
2. Catch Up on Trends
Marketers must stay attentive to the trending activities across various social media platforms to maintain a competitive edge. Remaining up-to-date with trends is challenging but highly rewarding. Incorporating elements such as content types, trending music, TikTok Challenges, and hashtags into a marketer's routine is essential. Such trends naturally attract high audience engagement. For instance, Fifty Fifty’s song "Cupid" went viral across social media platforms, becoming an international sensation. Consequently, brands began using this song as background music for their posts to enhance visibility.
Predicting future trends remains uncertain. For example, a serious discussion unexpectedly turned into meme content - "I’m a Singaporean."
Additionally, as December approaches, social media becomes inundated with Spotify-Wrapped content, prompting brands to participate in the trend. Many brands have effectively showcased their brand identity through this popular trend
3. Collaborate with the right person.
According to your niche, choosing the right influencer for collaboration is crucial. It's required to ensure that the collaboration benefits both parties involved. Opting for an influencer with a substantial fan base can greatly enhance the effectiveness of the partnership. The collaboration's virality can significantly boost sales or foot traffic for the brand.
McDonald's, known for its successful collaborations, orchestrated a brilliant partnership with BTS. This collaboration garnered immense attention, largely due to the passionate support of BTS fans. Introducing a limited edition BTS Meal triggered a Fear of Missing Out phenomenon, attracting people to try it. The emotional connection forged through this collaboration, coupled with its remarkable engagement metrics, led to record-breaking sales and social media mentions.
Image Source: McDonald’s
Image Source: McDonald’s
4. Think Outside the Box
Standing out in the crowded marketing landscape requires creativity beyond the usual tactics. Rather than sticking to social media alone, brands need to think outside the box. One effective way is through out-of-home (OOH) advertising, which brings campaigns into the real world.
Take the Barbie Airbnb and the McDonald's zebra crossing, for example. These campaigns transform physical spaces into engaging brand experiences. The Barbie Airbnb lets fans live like the iconic doll for a day, while the McDonald's zebra crossing adds fun to everyday streets. By embracing such creative approaches, brands can capture attention, spark curiosity, and leave a lasting impact on consumers.
Image Source: Airbnb
Image Source: Airbnb
Image Source: Ads of the World (Copyright © McDonald’s)
Image Source: Ads of the World (Copyright © McDonald’s)
